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Tourism Marketing / Margaíocht na Turasóireachta

DT412

What is... Tourism Marketing?

Achieving growth in tourism by increasing the satisfaction of tourists has a direct effect on businesses such as travel agents, airlines, tourist bodies and hotels and the profits they expect to receive. Tourism marketing is how the ideas of marketing are applied in the tourism industry.

Tourism is one of the world’s largest industries worldwide and it is forecasted as one of the fastest growing global sectors. Tourism in Ireland and worldwide is a promising area and with this it creates unique and exciting career opportunities. 

The B.Sc. in Tourism Marketing is a great start for those wishing to pursue a career in the vibrant, worldwide, travel and tourism industry.  The programme delves into the principles of marketing and how they are applied to the national and international tourism sectors.   

What are my... Career Opportunities?

The programme is designed to enable students gain employment in challenging graduate level positions in tourism sales and marketing roles. Graduates with marketing competence can expect to find employment in the marketing function of a variety of tourism enterprises including tourism co-operatives, national and regional tourism organisations, hotels, visitor centres (domestic and international), self-employment, project management, technology management, community development, public sector support and financial institutions.

In addition, there are opportunities for graduates in consultancy, research and postgraduate education.   

The B.Sc. Tourism Marketing programme offers students unique networking opportunities with industry throughout the programme to make contacts for careers in the future. 

What other options do I have after completion? 

Students who have reached the appropriate honours standards may have access to a range of Postgraduate and Master’s Degrees in DIT and elsewhere in Higher Education nationally and internationally.

Learning Outcome: What will I Study? 

The B.Sc. in Tourism Marketing degree focusses broadly on business and management subjects and more specifically at the marketing of tourism destinations. 

The programme offers business subjects designed for the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux.   

European languages are becoming ever-increasingly important in the world of work and therefore students also study one European language. 

Internships

We want our graduates to be ready for the workplace upon completing their degree and therefore students complete a six month internship in the second semester of Year 3. Internships give students an edge when it comes to getting that job in the tourism and marketing industry.  Employers place huge value on first hand work experience on top of college education and we ensure that our students have both of these.  These are unique networking opportunities to make contacts for careers in the future. 

The BSc Tourism Marketing programme offers students the opportunity to engage with tourism and marketing industry through internship in Ireland and abroad. Internships in Europe are supported by the Erasmus + programme. 

Module Listing 

Year One 

Semester 1 

  • Applied Communications
  • Management
  • IT Data Preparation and Presentation
  • Languages
  • Tourism Studies
  • Marketing for the Hospitality, Tourism & Leisure Sector 

Semester 2 

  • Accounting for Tourism
  • Tourism Destinations
  • Applied Communications
  • Languages
  • Economics for Tourism, Hospitality & Leisure
  • Heritage, Culture & Tourism  

Year Two 

Semester 1 

  • Management Accounting - Costing & Decision-Making
  • Sustainable Tourism
  • Languages
  • Tourism Intermediary Marketing
  • Database & Industry Software
  • Management

Semester 2 

  • Human Resource Management
  • Marketing Research for Hospitality & Tourism
  • Languages
  • Data Analysis
  • Destination & Product Marketing
  • Optional Module 

Year Three 

Semester 1 

  • eTourism
  • Tourism Law
  • Management Accounting - Planning & Control
  • Tourism Policy & Planning
  • Optional Modules 

Semester 2 

  • A period of professional internship (6 months) in the tourism industry is undertaken in this semester.  

Year Four

Semester 1 

  • Economic Geography of the Tourism Industry
  • Marketing Strategy for Hospitality, Tourism & Leisure
  • Marketing Communications
  • Research Methods
  • Tourism e-Marketing
  • EU Tourism Policy & Law

Semester 2

  • Strategic Management Seminars 
  • Web Development 
  • Dissertation

Are there study abroad options? 

Tourism Marketing students are offered the opportunity to undertake Erasmus study abroad in semester two of year two. Students may study through English or through their chosen European language. This is a great opportunity for students to experience college in destinations such as France, Germany, Spain, Austria, Holland, Finland, Hungary and the Arctic Circle.   Our students have told us “ERASMUS was the best experience of my life. If I could go back and do it again I WOULD!!!!!!!”

Students also have the option of completing their work placement outside of Ireland.  If work placements are completed outside Ireland and within the EU, grants are available through the EU Erasmus + programme.    

Further Information  

School of Hospitality Management & Tourism

T: 01 402 4468 (Louise Bellew)

T: 01 402 4352 (Mary Dineen)

E: louise.bellew@dit.ie

E: tourism.hospitality@dit.ie

W: www.dit.ie/hospitalitymanagementtourism/

What our Students say!   

 “The importance of networking was drilled into us when studying Tourism Marketing. Only now I appreciate the importance of this as I liaise with the Golf and Leisure Manager of Roganstown, the MD of Initiative Vacations, the Product Manager of Sunway, all of whom I studied with in DIT Cathal Brugha Street. Not only did I make friends for life, we now work together on a regular basis. My first job after graduation was in an online travel company where my passion for Internet marketing started. My biggest achievement to date was being named Entrepreneur of the Year 2009. My time at DIT gave me insights into the travel industry, a well-recognised degree, and confidence. I am still in touch with my class mates and lecturers and am grateful for the head start that I got from DIT.”

“I decided to do the Tourism Marketing course because there seemed to be a great mix between business, marketing and tourism itself. The lecturers in DIT were definitely helpful, the tutors have great experience themselves so the knowledge we gained was extremely valuable and easily applicable in the workplace.”