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Marketing / Margaíocht

DT341

What is... Marketing?

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

Scholarships

First year students enrolling on this programme who have obtained 500 points or more in their Leaving Certificate, will be awarded a first year entrance scholarship of €2,000 in recognition of their outstanding performance in the Leaving Certificate Examination.

What are my... Career Opportunities?

This Degree programme provides attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there is a range of opportunities in areas such as Brand Management, International Marketing, Advertising, Market Research, Digital Marketing, marketing Promotion, Sales Management and Services Marketing.

What other options do I have after completion?

Students who have reached the appropriate honours standard may have access to a wide range of Masters degrees in DIT and elsewhere in Higher Education.

Learning Outcomes: What will I Study?

The programme creates graduates with the knowledge, skills and competencies essential to function as high-calibre contemporary marketing professionals, both nationally and internationally.

The graduate will become analytical and insightful with the ability to communicate and articulate a company’s vision using digital and traditional marketing communication methods and to design and implement marketing strategies and plans to ensure success.

Module Listing

Year One

  • Communications
  • Marketing
  • Economics
  • Marketing Information Systems
  • Quantitative Methods
  • Social Science Perspectives on Marketing
  • Accounting
  • Introduction to PC Environment
  • Irish Business Environment or French

Year Two

Semester One

  • Marketing Management
  • Communications
  • Information Systems
  • Marketing Research
  • Statistics

Semester Two

  • International Marketing
  • Cultural Studies
  • Management & Strategy
  • Economics
  • Managerial Accounting
  • Plus 1 Marketing Options

Year Three

Semester One

  • International Study Abroad Programme. Study in a Partner University in USA, Canada, Europe or Asia.
    Or Work Placement Or the following modules:
  • Organisation and the Individual
  • Perspectives on International Marketing
  • International Political Economy
  • Marketing Option (not taken previously)
  • Company-based research project
  • Strategy Economics

Semester Two

  • Consumer Behaviour
  • Financial Analysis
  • Marketing Analysis
  • Marketing Communications
  • Research Methods
  • Strategic Marketing
  • Language Option

Year Four

  • Marketing
  • Consumer Research
  • Strategic Management
  • Marketing Analysis or French
  • Finance
  • Research Dissertation

Paid Placement/Internship

Students can avail of a 6 month placement in the 3rd year of the course. The student will have an opportunity to acquire relevant, real world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Are there study abroad options?

In Year 3 students can take a semester in a European, US, Canadian or Asian partner university. These include: Ryerson University Toronto, Memorial University Newfoundland, Bishop’s University and Concordia University Quebec, Seton Hall University New Jersey, Southern Utah University, Utah, South-East Missouri State University, Florida Atlantic University, University of Canberra, Australia.

Further Information

School of Marketing

T: 01 402 7033 (Roger Sherlock)

E: roger.sherlock@dit.ie

W: www.dit.ie/marketing