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Product Management / Bainistíocht Táirgí

DT624 / DT624A PT

View the course brochure

To apply for this programme, visit the ISA Software Skillnet at www.isa-skillnet.com or contact Claire McBride at 01 402 3276 or claire.mcbride@dit.ie

Please check the ISA Software Skillnet website for application closing dates.

View the course brochure

Introduction

For product and technology managers in need of the skills and strategies to enhance product management effectiveness, this programme provides the learning, tools and frameworks to drive best practice performance.

The success of software and technology products depends heavily on the unique skill sets, knowledge and competence of product managers. These professionals must have the ability to manage products strategically and tactically, from inception through to launch but also throughout the product lifecycle.

The Postgraduate Diploma and Master of Science Degree in Product Management have been designed specifically to meet the needs of organisations in the digital media sector. The programmes draw on the expertise of leading academics, international experts, recognised industry practitioners and the latest research to deliver a unique learning opportunity for software and digital technology companies.

The advanced level qualifications provide professional certification for product managers while contributing in a very practical way to the development of product management strategy and practice within participating companies.

 

Who should participate?

The programmes are aimed at product managers who have a number of years experience in the software and digital media sector. Candidates are likely to be in positions of significant responsibility. They will currently be engaged in a product management role and already competent in the technical aspects of software development processes and methods.

To be eligible to enter the postgraduate programme, participants will have an honours degree level qualification or equivalent. Exceptions may be made for applicants whose experiential learning is assessed as equivalent to an honours degree.

The postgraduate product management programme is the first of its kind in Europe. It is making a vital contribution to Irish software companies gaining a competitive edge in the global marketplace.
Jonathan Boylan Chief Technology Officer, FINEOS Corporation.

Prior to the course my role was as ‘defined by me.’ It is now to a great extent being enhanced by the content we are exposed to on the programme.
Participant: John Fleming Founder, TripCrystal.

 

Programme benefits

The Postgraduate Diploma and Master of Science in Product Management will enhance and strengthen the product management capability and performance of product managers and contribute to business growth.

I recommend this programme to all product managers. It has made a big difference to how I perform my role. Being able to share experiences with my peers is really beneficial. 
Participant: Jamie McMackin Product Manager, Telefonica Ireland (O2)

The programmes benefit organisations and product management professionals by:

  • providing a comprehensive range of knowledge, best practice tools and frameworks
  • developing competence and performance through a stimulating practitioner-oriented learning environment
  • enabling participants to attain a Level 9 accredited Postgraduate/Masters qualification without interrupting their careers
  • facilitating application of best practice through assignments with direct and immediate impact on the company
  • developing professional competence in market led product strategy, interpersonal and leadership skills, decision making, business development and innovative approaches to solving product related problems
  • developing skills for leading and facilitating diverse multifunctional teams in dynamic technology markets
  • gaining systematic knowledge to optimise dialogue with developers, customers and senior management
  • enhancing self-management, team and project management techniques joining a vibrant and growing community of product management practitioners to gain professional support, advice, fresh perspectives and a wealth of industry experience.

 

Entry Requirements:

The programmes are aimed at product managers who have a number of years experience in the software and digital media sector. Candidates are likely to be in positions of significant responsibility. They will currently be engaged in a product management role and already competent in the technical aspects of software development processes and methods.

To be eligible to enter the postgraduate programme, participants will have an honours degree level qualification or equivalent. Exceptions may be made for applicants whose experiential learning is assessed as equivalent to an honours degree.

The postgraduate product management programme is the first of its kind in Europe. It is making a vital contribution to Irish software companies gaining a competitive edge in the global marketplace.
Jonathan Boylan Chief Technology Officer, FINEOS Corporation.

Course Content

Postgraduate Diploma in Product Management Modules

1: Strategy and Business Models 2: Innovation and Technology management 3: Market and Customer analysis
Gain deep insight into the nature and strategic advantage of business models. Understand how to select and position your model in alignment with company strategy. Identify the sources and systems necessary for managing innovation. Master frameworks to select, manage, modularise and roadmap strategic technologies. Learn how to scope, plan and execute market research. Deliver detailed competitor analysis and create compelling positioning statements. Identify risks associated with particular target markets.
4: Business Case and Strategic Pricing 5: Strategic Customer Management 6: Product Planning and Process
Understand the relationship between costs, customers and competition in strategic pricing. Learn how to calculate break-even and contribution margin to underpin profitability. Understand the logic and language of sales including prospect qualification, the funnel, the process and key account  management. Develop frameworks to select, manage and motivate channel partners. Gain a systematic understanding of new product development processes and tools. Learn how to prioritise projects and resources from selection
through to execution and launch.
7: Structured Project Management 8: Team Leadership and Change Management 9: Strategic Negotiation and Communication
Build realistic plans and execute them within budget through clearly defined goals and effective tracking mechanisms. Manage boundaries through mastery of your workload, resources and time. Research and diagnose issues relative to maximising product team output and job satisfaction. Understand processes that support effective change management within the organisation. Learn how to listen effectively, make presentations and negotiate with customers, suppliers and other key stakeholders.
Applied Project 
 The capstone project involves the compilation of a Strategic Product Plan, an Innovation Audit or a Product Lifecycle Review for the company. 60 Credits at Level 9 on the National Qualifications Framework


Masters of Science in Product Management modules

1: Globalisation and Strategy 2: Research Methods 3: Design Thinking
Advance knowledge and understanding of international business and the long term implications of global strategy development and implementation.  Develop systematic enquiry and analytical rigor in product management. Testing and generating theory through empirical research. Employ design methods to match market needs with technological feasibility. Balancing business strategy, customer value and market opportunity.
Dissertation
Students will conduct a major dissertation throughout the year. This will be of direct relevance to the company and will deliver business impact through targeted engagement with product management theory and practice. 30 Credits at Level 9 on the National Qualifications Framework

 

Learning approach

Each module involves the completion of a company-based assignment. This drives application of programme learning, delivering an immediate return on investment for participating companies. Assignments also facilitate more efficient engagement across functional areas such as sales, marketing and finance, thus supporting a central feature of the product manager’s role.

Supporting dynamic sectors in our economy to develop world class competence is central to Skillnets’ strategy. This industry-academic partnership for sectoral skills development is supported by grant funding from Skillnets’ Training Networks Programme.
Alan Nuzum Chief Executive, Skillnets Ltd.

The programme puts a structure around the complex job we perform and empowers you with the information and tools to be more effective.
Participant: Kevin Jackson, Product Manager, Harris Communications.

For Further Information

Programme co-ordinator

Claire McBride at claire.mcbride@dit.ie

Or

ISA Software Skillnet
T: 0818 919 820
 

To apply for the programme, visit the ISA Software Skillnet at www.isa-skillnet.com or contact Claire McBride at 01 402 818 919 820 or jeanette.kelly@isa-skillnet.com

Please check the ISA Software Skillnet website for application closing dates.

Programme fees

The fee for Year 1 is €5,800. Participants attain a Postgraduate Diploma Award and can progress to a further year of study to achieve a Masters of Science Degree in Product Management. The fee for Year 2 is €4,000.

The fee includes all registration, educational, advisory and graduation costs with participants having full access to the range of student supports within DIT. The programmes are offered on a part-time basis. Payment of fees must be made, in advance of programme commencement.

I believe the programme will become a key certification for any software product manager working in Ireland and beyond.
Participant: Jason Cooke, VP Product Management, MoneyMate

Grant aid through the Software Skillnet

Enterprises are eligible for grant support through the ISA Software Skillnet as outlined below. Higher levels of support are provided to companies employing less than 50 people. Subsidised fees are shown below as a guide. Participants can confirm eligibility through the ISA Software Skillnet office.

  Year 1 Year 2
Programme Fee €5,800 €4,000
Grant Aided Fee
€4,350 €3,000 
DIT award  Postgraduate Diploma in Product Management 

Master of Science in Product Management

 

Part time applications

Duration

Part time, 1 year

Closing date

July 2017

To apply for this programme please email jeanette.kelly@isa-skillnet.com for details.  Places are extremely limited and will be awarded to successful candidates on a first come first served basis.

Start date

October 2017

 

How do I apply?

To apply for the programme, visit the ISA Software Skillnet at www.isa-skillnet.com or contact Claire McBride at 01 402 3276 or claire.mcbride@dit.ie

 

Please check the ISA Software Skillnet website for application closing dates.

About ISA Software Skillnet

The Irish Software Association (ISA) is an association within IBEC, which provides a powerful united voice for the software and digital media sector.

In support of the ISA vision to secure Ireland’s position as a global leader in the sector, the ISA Software Skillnet provides support for software and technology companies to upgrade knowledge and skills and enhance business performance.

Through a collaboration of companies in academic partnership with the College of Business at the Dublin Institute of Technology, the industry is now driving the development of product management professionalism as a
key strategic asset for software enterprises. 

The ISA Software Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd. Supported by the National Training Fund through the Department of Education and Skills.

About Dublin Institute of Technology

Dublin Institute of Technology (DIT) combines academic excellence with professional, career-oriented learning and research. DIT specialises in developing graduates for productive leadership roles, its core values emphasise
student-centred learning, useful knowledge, rigorous processes of discovery and critical enquiry.

The DIT College of Business is a leading provider of executive education with a distinctive approach to teaching and learning, DIT programmes are underpinned by a constant commitment to the enhancement of quality. The product management programme reflects close engagement with the ISA Software Skillnet and active collaboration with world-class experts in the field.

The course offers a comprehensive view of product management that is thoroughly grounded in business reality. I highly recommend it to practicing product managers and to anyone with an interest in how to build great products that customers love.

Participant: Emmett Murphy Chief Product Officer, Carma Technology Ltd..

“ SAP is already a market leader in software development and research, but I wanted to gain first-hand experience of how to do things absolutely correctly – learn from the experience of the world’s best practitioners, while simultaneously informing myself for my discussions with the SAP ‘Go to Market’ team.” 

Jayanta Roy: Product Manager SAP

“ DIT is one of the few places in the world where you can study product management at a high level. [...] We have become more effective and more efficient as a result. ”

Ita O’Sullivan: Knowledge Management Lead Google