Minister for Health Leo Varadkar TD welcomes launch of new book by DIT Lecturer James Murphy

(L-R: Donall O’Keeffe-CEO Licensed Vintners Association, Professor Brian Norton-President DIT, Noreen O’Sullivan-President Vintners Federation of Ireland, James Murphy-Author, Tim Fenn-CEO Irish Hotels Federation, Ralf Burbach-DIT Dep Head Hospitality Mgt, Jonathan McDade-Snr Executive Alcohol Beverage Federation, Padraig Cribben-CEO Vintners Federation of Ireland).


Health Minister Leo Varadkar TD welcomed the Responsible sale and service of alcohol for the tourism, hospitality and retail industries book at a special ceremony held at the Dublin Institute of Technology, School of Culinary Arts & Food Technology. In his speech the Minister stated that the ‘Government was committed to tackling the issue of alcohol use in Ireland and the widespread harm and pain it causes adding that the Public Health (Alcohol) Bill which was published recently is the most far-reaching proposed by any Irish Government, with alcohol being addressed for the first time as a public health measure. Minister Varadkar also took the opportunity to thank James Murphy for the assistance he gave to the Health Department during the drafting of the Public Health (Alcohol) Bill, wishing James all the success with his book which he stated would be a valuable resource for students and staff in the hospitality, tourism and retail sectors. ‘Responsible sale and service of alcohol for the tourism, hospitality and retail industries’ has been written by DIT Lecturer James Murphy,  James has managed in the bar and beverage industry for over 30 years and is also co-ordinator of licensed trade development programmes and author of Europe’s first ever Bachelor of Science (Honours Degree) in Bar Studies – Management & Entrepreneurship. He is also a former Education Chairman of the International Bartenders Association (IBA) and current Council member of the Irish Guild of Sommeliers (IGS).

 The author praised Minister Varadkar for proactive work in the field of responsible sale, service and consumption of alcohol and thanked Professor Brian Norton (DIT President DIT), Dr. Frank Cullen (DIT Head of School Culinary Arts & Food Technology), Mike O’Connor (DIT Assistant Head of School Culinary Arts & Food Technology), Sally North (Editor, Goodfellow Publishers Ltd) and Tim Goodfellow (Managing Director, Goodfellow Publishers Ltd) for their collective support in assisting him towards the delivery of the book. James added that the real impact and value of his book would lie with Governmental agencies, industry bodies, drinks companies and business covering the tourism, hospitality and retail industries in adopting the book and to use the strategies, tools and techniques the book suggests to promote awareness of the effects of alcohol.

'Responsible Sales and Service of Alcohol for the tourism, hospitality and retail industries' explains the complexities of alcohol and its' sale and supply, and examines the wide range of inter-related associated topics connected to the wider tourism, hospitality and retail industries. It provides readers with a greater awareness of the effects of alcohol and helps them understand their obligations to act responsibly when selling, supplying or marketing alcohol beverages in their workplace. It covers issues such as:

  • The rationale for responsible alcohol sale and supply in industry and society;
  • Alcohol’s origins, its role in modern society and consumption rates;
  • Effects of alcohol on the body;
  • Associated risks and benefits of alcohol consumption ;
  • Selling, marketing and serving alcohol responsibly;
  • Techniques used to prevent under age sales, identifying intoxicated customers and dealing with difficult people;
  • Alcohol in the workplace;
  • Policy making for alcohol -towards a combined approach.

A vital resource for students, practicing food and beverage managers, industry practitioners, in-house trainers and staff members who wish to formalize and update their knowledge and skills in the responsible serving, sales and marketing of alcoholic beverages. The book is published by Goodfellow Publishers Ltd, Oxford, England and is available for purchase directly from discounts will apply for order size.  

Also by this author:

‘Principles and Practices of Bar & Beverage Management’  ISBN: 978-1-9078999-37-5.

‘Principles &: the drinks Practices of Bar & Beverage Management handbook’     ISBN: 978-1-908999-58-0.

Further Details:     e:        t:   01-4024453