DIT Grangegorman - Finding the Perfect Place

With just a short time until the opening of DIT Grangegorman in September, awareness is growing and excitement is building.

To mark this, DIT has embarked on an advertising campaign with striking images of four of our current students in explorer mode. It symbolises the journey that DIT has been on to find the perfect place to call home and thanks Grangegorman for its warm welcome to the neighbourhood.

Busy commuters are getting a glimpse of the ads at locations including Connolly Station, Heuston Station, Pearse Street Station and Busáras.

The adverts are also being viewed on online media in this first phase of advertising, which will be followed up in the autumn with more advertising activity.

Here’s a behind the scenes look at how we found the students for our campaign and who they are:

Casting

The first 1,200 students at the new Grangegorman campus will be from Art, Design, Photography and Social Sciences so an open casting call went out to current students from those courses.

From the students who came along to the casting session at DIT Mountjoy Square, a final selection of four was chosen.

DIT Grangegorman Students Photoshoot

L:R DIT students Jake Heavey, Kristiana Kendzirova, Geraldine Carton and Dylan McKay

Dylan MacKay is a third year Visual Communications student from Dublin. The 21-year-old features as the flying explorer on our ads with his vibrant purple tracksuit and orange socks!

Geraldine Carton also hails from Dublin and is studying Creative and Cultural Industries at DIT. She’s 22 and is in the second year of her studies.

Visual Communications happens to also be the course studied by the final two students in our ads.

Jake Heavey is from Drogheda and commutes to DIT from there every day. The 24-year-old is in his third year of study and is classmates with Dylan.

Kristiana Kendzirova is a final year student and was busy preparing for the End of Year Exhibitions when the casting and photo shoot took place.

Kristiana is 26 and originally hails from Slovakia. While she’s graduating this autumn, she will easily be able to drop into DIT Grangegorman to get a look at all the new facilities, as she lives close by.

It was the first time that Dylan, Geraldine, Jake and Kristiana had been involved in a photo shoot and with their interest in visual design, they all found it an interesting experience to see how it comes together.

Photo shoot

Our four students arrived at the photo shoot bright and early on a Friday morning.

The Fit2Go Gym at DIT Kevin Street was the ideal shooting location – with lots of natural light, space and, all importantly, somewhere with a harness for our flying explorer!

The students were expertly photographed by Kip Carroll, who is renowned for his portrait photography and whose work has featured in countless magazines and newspapers. Ailbhe Lynch put the finishing touches to hair and makeup.

Grangegorman Photoshoot Students Kip Carroll

Photographer Kip Carroll capturing a group shot

The concept

The adverts focus on the fact that the origins of DIT go back 125 years to when the technical colleges dotted around Dublin were pioneering practical and vocational education.

Our four students are explorers for DIT who have been looking for the ‘Perfect Place’ and have found it in DIT Grangegorman.

The creative concept and adverts were developed by the team at Target McConnells agency.

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