41st Annual Macromarketing Conference, July 13-15, 2016

31 July 2016

Professor Aidan O’Driscoll of the School of Marketing was one of the three conference co-chairs for 41st Annual Macromarketing Conference, which was held at Trinity College Dublin in July 2016.

The other co-chairs, Dr Norah Campbell of Trinity College Dublin and Dr Marius Claudy of University College Dublin both completed their doctoral studies at DIT under the supervision of Aidan. Indeed, the conference offered an opportunity for a number of DIT PhD graduates to come together with Dr Alan Bradshaw, Dr Nicole Gross and Dr Dee Duffy also presenting papers. 

Being the centenary of the 1916 Rising, the conference chose ‘Academic Activism’ as its overall theme, exploring how macromarketers can be more proactive in helping solve some of the problems that are rooted in the relationships between marketing systems and society. The conference also asked how macromarketers can become more active to make their contributions heard in the academic research generally, and indeed work to have greater impact on society in general. Other important themes at the conference included sustainability, globalisation, consumer culture, ethics, social marketing, marketing history and marketing theory.