Design Thinking Alumni Event at DIT College of Business

12 December 2017

Left to Right: Dr. Claire Mc Bride – DIT College of Business, Lorna Ross – Fjord Dublin, Accenture, Helen King – Bord Bia and Neil Sands – Fox Design.

DIT College of Business Alumni enjoyed an evening in the company of some of Ireland’s most respected thought leaders in the field of Design Thinking and purposeful creativity. On Thursday 7th December, over 100 Alumni from the Postgraduate Student Community at the College of Business listened to the shared experiences of Ireland’s foremost practitioners in the field of Design Thinking; Lorna Ross – Group Design Director, Fjord Dublin at Accenture, Helen King – Director of Consumer Insight and Innovation at Bord Bia and Neil Sands – Founder and CEO of Fox Design.  The session was chaired by Dr. Claire Mc Bride, Senior Lecturer in Innovation and Technology Management.  

 Design Thinking Event 2

The extremely lively Q&A session spanned questions on the application of design to optimising our experience in hospital, to integrating design across all domains of the education system to how ‘the novice designer in all of us’ can begin to engage with and create value through design.

Design 1

The evening was followed by a wine reception where guests had the opportunity to meet with the speakers, exchange ideas and enjoy thought provoking conversations with fellow graduates.

Design 2


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