Exploring the Global AR Enterprise Ecosystem - the applications, benefits and barriers

15 September 2017

Mark Sage joins us from The Augmented Reality for Enterprise Alliance (AREA) to share case studies, solutions and industry insights to explore the potential for AR in industrial and engineering contexts.

The School of Marketing at DIT College of Business are joined by Mark Sage from AREA on Friday 22nd of September for a talk on 'Exploring the Global AR Enterprise Ecosystem - the applications, benefits and barriers'

AREA is the only global non-profit, member-based organisation dedicated to widespread adoption of interoperable AR-enabled enterprise systems with members including The Boeing Company, Bosch, Huawei and Lockheed Martin.  As the AREA Executive Director, Sage is tasked with bringing together the whole ecosystem of providers, enterprises, and non-commercial elements of augmented reality. Sage joins us to share his thoughts on what the future looks like with augmented reality. 

While discussing examples from multiple industries, Mark will help you identify where AR should fit in your organisation's IT agenda, what your next steps should be and what the AREA (Augmented Reality for Enterprise Alliance) is doing to educate the ecosystem, reduce the adoption barriers to enable strong ROI.

While admission is free to this event, places must be reserved via our booking system.


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