'My course was a major factor in launching my career' Cormac Stafford- Graduate B.Sc. Marketing

15 May 2017

Cormac Stafford, a graduate from B.Sc. Marketing advised Irish Times readers on how the right college course can help you get ahead.

Irish Times

Six professionals gave their advice to the Irish Times on what to consider when choosing a third-level course. Our very own graduate Cormac Stafford, now a strategy consultant with EY provided his insight on how he chose to study B.Sc. Marketing at DIT College of Business. For me, choosing the right course started with filtering by location, then looking at the points requirement, and then looking into the courses by discipline. Students should do a deep dive into each course using the university’s website.

I studied a BSc in marketing at DIT and loved it. I chose it because I felt it would give me a valuable foundation and focus in potential career areas including strategy, marketing and sales, product development and digital. The course gave me the chance to study in Berlin for one Erasmus semester, undertake a certificate in Chicago and complete a research thesis. I also made lifelong friends and great memories; this is important too.

                  Cormac Stafford, a graduate of DIT and strategy consultant with EY

My course was a major factor in launching my career. It put a heavy emphasis on your ability to analyse companies, business cases and industries, giving me an aptitude for business level strategy. It gave me understanding of and interest in the world of consulting, as well as ambition.

There was an emphasis on case study analysis, qualitative research, project management and presenting to peers – all core competencies I now use in my career every day. Finally, the degree provided me with a very strong set of soft skills in teamwork, communication, work ethic and critical thinking.

You can visit the Irish Times to read the full article on 'How the right college course can help you get ahead'. 


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