DIT’s AdGrad 17 set to pitch 'search for creative intelligence' to industry leaders

12 May 2017

Final preparations are underway for AdGrad17- students from this year’s DIT masters in advertising studies to make their ‘search for creative intelligence’ pitches to industry leaders on June 8th.

 Final preparations are underway for AdGrad17- students from this year’s DIT masters in advertising studies

Divided into two agency teams, AdGrad 17 will present ad campaigns based on briefs from two clients. This year, it’s the turn of not-for-profit organisations, Focus Ireland and the Children’s Medical & Research Foundation (CMRF) 

Each team sees the students take on traditional agency roles across all disciplines to tackle the communications challenges presented in the briefs. The pitches are the culmination of the MSc students’ academic year. Rosie Hand, who heads up advertising studies at DIT Aungier Street, says the course covers all aspects in agency work – copywriting, radio and TV production, design, client service, strategy and developing insight.

The class boasts a group of lecturers with a wealth of agency experience, including Conor Ferguson, Jonathan Forrest, Shane Holohan, Yvonne Tuohy and James Dunne. The class   also had a chance to address real briefs and present them to clients, such as SVP. Programme co-ordinator Rosie Hand says the pitch is a chance for this year’s class to show the industry what they’ve learned and what they have to offer.

 The pitches will be staged in the campus at DIT College of Business at Aungier street campus on June 8th

You can read more about the event over on IrishIndependent.ie 


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