College of Business Student wins Digital Media Award 2017

21 February 2017

College of Business Student wins Digital Media Award

 DIT student, Shane Downey has won the very prestigious Accenture ‘Digital Student of the Year’ Award at the 2017 Digital Media Awards for his entry entitled ‘The Mobile Movement’.

Shane, who is currently studying on the MSc programme in Digital Marketing at College of Business DIT, analysed Hugo Boss and the surrounding market and spotted that mobile was missing.  His proposed strategy aimed to give the brand a competitive edge in mobile shopping.  Shane was one of five shortlisted in the Digital Student category

Celebrating his success, Shane thanked his lecturers in DIT and said “It just goes to show that you get what you work for.  Having said that, the work is made a whole lot easier when you have a passion for it!”

Now in its twelfth year the Accenture Digital Media Awards recognise creativity and innovation across multiple areas of the sector which includes digital content creation, advertising and marketing, mobile media, app development, social networking, web design and development.


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